The Mount Allison Brand
The Mount Allison University brand is at its core about people and community. We’re small, and that’s what makes what we do — who we are — so special. The Mount Allison experience is personalized and provides a living and learning environment for independent and creative students looking for the space to customize their academic and extracurricular experiences to establish a career path and to build meaningful relationships.
Visual identity
Institutional logo
Mount Allison's full wordmark is the University's primary visual identity.
![](/sites/default/files/2023-11/MtA-FullLogo.jpg)
Includes:
- full wordmark left (preferred version)
- full wordmark centred (used when centred is more visually appealing)
- full wordmark stacked (used when horizontal space is restricted)
Colours
Official colours consists of garnet and gold, adopted in 1886. Supporting colours include light grey and dark grey.
![](/sites/default/files/2023-11/Garnet.jpg)
GARNET
PANTONE 202C
CMYK 30, 95, 75, 30
RGB 137, 36, 50
HEX/HTML #892432
![](/sites/default/files/2023-11/Gold.jpg)
GOLD
PANTONE 118C
CMYK 5, 26, 100, 27
RGB 184, 145, 18
HEX/HTML #B89112
![](/sites/default/files/2023-11/LightGrey.jpg)
LIGHT GREY (Black 35%)
PANTONE Cool Gray 5C
CMYK 0, 0, 0, 35
RGB 180, 180, 180
HEX/HTML #b4b4b4
![](/sites/default/files/2023-11/DarkGrey.jpg)
DARK GREY (Black 75%)
PANTONE Cool Gray 10C
CMYK 0, 0, 0, 75
RGB 100, 100, 100
HEX/HTML #646464
Typography
Specific fonts have been chosen to ensure consistency across all communication materials.
Primary fonts
![](/sites/default/files/2023-11/Garamond-FontFamily.jpg)
![](/sites/default/files/2023-11/Myriad-FontFamily.jpg)
Secondary fonts
![](/sites/default/files/2023-11/Time-FontFamily.jpg)
![](/sites/default/files/2023-11/Verdana-FontFamily.jpg)
Photography
Photography is an ideal way to showcase Mount Allison, its students, and its faculty and staff. Looking for photos? Visit our image library: flickr.com/mountallison.
![](/sites/default/files/2023-07/Services-ForStudents.jpg)
![](/sites/default/files/2023-04/Music-PrivateLesson.jpg)
![](/sites/default/files/2023-11/Convocation-Grad.jpg)
Branding and creative design resourcesMembers of the Mount Allison community can access more branding resources, including departmental logos, templates, style guides, and project request forms on the Faculty & Staff Gateway — Communications Support (login required). Questions? Email communications@mta.ca. |
Questions? We're here to help!
For general inquiries:
- Media inquires: media@mta.ca
- Marketing and communications: communications@mta.ca
For specific questions about:
- Digital marketing: Ashley Hurshman, ahurshman@mta.ca
- General marketing: Melissa Lombard, mlombard@mta.ca
- General communications: Alex Montana, amontana@mta.ca
- Web and social media: Nadine LeBlanc, nleblanc@mta.ca
For general questions, please contact Director of Marketing and Communications Kimberley Stuart, kstuart@mta.ca.